For a long time, food and music have walked hand in hand. In Ancient Rome, music artists performed at dinner parties. Today, music is a common phenomenon in restaurants, especially the pub section. And this is for good reasons. Music sets the mood, and playing right harmonies helps to keep your message consistent, which complements your brand. However, it is important to know that volume matters. Too loud music would mean that your patrons will be forced to go out when making or receiving phone calls, or they will not be able to chat during meals. Playing the right volume, on the other hand, makes it possible for clients to make calls and chat with others as they enjoy the meal. Be sensitive to clients’ needs and adjust accordingly. For instance, pub visitors may need loud music so that they can throw in a jig and drink even more.
Music also breaks boredom in your restaurant. Clients generally like a soothing atmosphere, especially during dinnertime. If the environment is pleasant, clients are likely to sit and eat longer.
Additionally, the kind of music you play should resonate with the type of clients you’re serving. Gospel music may not be welcome in a pub or club. You should also avoid playing your favourites.