Location

Location

Location is a very critical factor with regard to a restaurant business. In fact, your restaurant location can be the difference between the success and failure of the business. For instance, if you’re offering upscale restaurant services, you will need to set you restaurant in a location where it can easily be accessed by affluent people. Setting such a business in a remote place, full of low-income earners may only spell doom. Sure, not every restaurant should be set in a retail location, but if your business is going to be dependent on retail traffic, then you may need to consider the following factors when choosing a location:

  • Expected sales volume- What amount of sales volume will the location contribute to your business? The amount of sales your business generates will determine the amount of profit you will get.
  • Accessibility to customers- Is the location easily accessible by your potential customers? Customers need easily accessible food services. For instance, an employee who is just breaking for lunch or breakfast may not travel 20 miles to look for food services.
  • Rent paying capacity- You will want to set your food business in a location where rent is affordable. Remember, your business should be able to pay rent for the location and meet other operational expenses.
  • Parking facilities- The chances that most of your customers will visit your business in their cars are very high given that many people own cars today. Thus, a parking facility is one thing you will want to consider, especially if you’re going to offer high-end food services.

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